Press kit

Press & media kit.

Boilerplate, founder bio, brand assets, press mentions, and a direct line to the founder for journalists, podcast hosts, and conference organizers. CalcFi is independent, citation-first, and free for end users. The fastest path to a quote is email.

Last reviewed: ·Press contact: jere@calcfiapp.com·X / Twitter: @calcfi

About CalcFi (boilerplate)

CalcFi is a free, source-cited financial calculator site that helps consumers understand the math behind everyday money decisions. Every figure on the site traces to a primary public source: an IRS publication, a Federal Reserve series, a Treasury yield table, a Census ACS estimate, a BLS release, a Freddie Mac PMMS observation. The site publishes 300+ calculators across mortgages, taxes, retirement, debt, salaries, home costs, education, gig work, and divorce planning, plus an open dataset under a Creative Commons Attribution 4.0 license that mirrors the macro layer used inside the calculators.

CalcFi was founded in 2025 by Jere Salmisto, an independent builder of quantitative automation systems based between Helsinki and Tallinn. The project is bootstrapped through Autonomatica, with no venture funding, no affiliate revenue on calculator pages, and no sponsored placements inside calculator results. The funding structure is deliberate; it keeps the calculations honest and the citation discipline auditable.

The project is independent of all financial-product publishers and does not rank or recommend specific lenders, insurers, or brokers. Editorial decisions are made by the founder against a published methodology. Corrections are prioritized above new features; reported errors are typically fixed within 24 hours of verification.

Founder bio

Jere Salmisto is the founder of CalcFi and Autonomatica. He builds quantitative automation systems, systematic trading strategies, and consumer-facing financial tooling. Prior to CalcFi he ran operations and commercial execution as CEO and founder across several companies, which gives the engineering an operator-first grounding rather than a research-only one.

Jere is explicit about credentials: he is not a CFP, CFA, or CPA. His expertise is in finance-math tooling, systematic decision systems, and primary-source data pipelines. That framing is honest and preserved everywhere the site speaks to readers, including the about page and the calculator result panels. He speaks publicly on calculator methodology, financial-data provenance, fintech architecture, quantitative automation, and operator-grade finance.

Education: Tampere University of Applied Sciences. ORCID: 0009-0000-0916-8684. Full background and verified identity links live on the founder page.

Quick facts

Calculators published
300+ (live count: 346)
Categories
12 (mortgage, tax, retirement, debt, savings, salary, education, business, energy, divorce, gig work, home costs)
Data citations
10+ federal primary sources, 4 international, plus the CC BY 4.0 open dataset
Tax year
2026
Founded
2025
Funding
Bootstrapped (Autonomatica). No VC.
License (open data)
CC BY 4.0

Press mentions

14 verified press placements where Jere is the quoted source or featured expert. The full historical list (including syndicated reposts) lives on the about page.

Brand assets

Free to use in editorial coverage. Preserve proportions; do not recolor without context.

Topics Jere can speak on

  • ·Citation-first consumer finance calculator design
  • ·Primary-source data pipelines for finance content (IRS, BLS, Census, Fed, Treasury)
  • ·Open-data publication workflows (Figshare, Zenodo, OSF, Kaggle)
  • ·Quantitative automation and systematic trading systems
  • ·Fintech SaaS architecture and product positioning
  • ·YMYL editorial discipline for AI-assisted content
  • ·Mortgage, tax, retirement, debt, and savings calculator methodology
  • ·Calculator-page conversion structure and primary-source citation hooks
  • ·Indie SaaS economics and bootstrapped operator playbooks
  • ·Wikidata + ORCID + Software Heritage for product identity

Schedule a briefing

For quotes, expert commentary, or pre-launch product briefings, the fastest path is email. Response under 24 hours on weekdays.

Email founderContact formDM @calcfi

Press: jere@calcfiapp.com·General: hello@calcfi.app

FAQ

Who is the right contact for press requests?

Email Jere Salmisto directly at jere@calcfiapp.com. Response time is under 24 hours on weekdays. For non-press inquiries, hello@calcfi.app is the general inbox. There is no PR agency intermediary; you reach the founder directly.

What topics can Jere speak on with primary expertise?

Consumer finance calculator methodology and citation patterns; quantitative automation and systematic trading systems; financial data pipelines and provenance; running a citation-first content business; primary-source data sourcing across IRS, BLS, Census, Federal Reserve, HUD, Freddie Mac, SSA. Jere is not a CFP, CFA, or CPA — he speaks as a builder of finance-math tools, not as a licensed advisor.

Can I use the CalcFi logo in an article?

Yes. The SVG and PNG logos linked above are free to use in editorial coverage about CalcFi. Please preserve the proportions, do not recolor without context, and credit "CalcFi" in the caption. For larger / custom layouts, email for higher-resolution variants.

How quickly can Jere turn around a quote?

Featured.com / HARO / Qwoted-style queries are typically returned within 4–12 hours during weekdays. For longer-form interviews (podcasts, profile pieces), schedule 5–7 days in advance to coordinate timing. Tight deadlines under 24 hours are usually still doable; email and mention the deadline in the subject line.

Are there embargo-friendly briefings available?

Yes. For product or research announcements, Jere offers pre-launch briefings under embargo. Email at least one week before your publication date. CalcFi is independent (not VC-backed), which means there is no press-cycle gatekeeping; briefings can be arranged quickly.

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